Intel Gaming Riser
arken created a new on-shelf riser display units for leading electronics brand Intel. Designed to promote its gaming products within international electronic retailers, it features a range of built-in technology considerations that are as intelligent as Intel product themselves.
The displays feature daisy chain connectivity – allowing up to four units to be linked at once from only a single power source. Small circuit board technology means the unit could power products, or vice versa. Units were made out of 10mm acrylic to maximise durability, while integrated single strip LED illumination maximised standout in-store. Units were lens printed with Intel branding to secure ‘ownership’, preventing use by retailers for competing products.
The finished unit provided the brand a single version solution that could be deployed within multiple international markets. Fully compatible for international rollout, different language versions of the units were deployed to a total of 19 countries.