Logitech - Harmony Display
Interactive display featuring live products to help educate and entice the customer.
Logitech needed design proposals for an interactive end cap solution for their Harmony Smart Home remotes which needed to explore new ways to communicate their benefits to the customer.
The technology was very new and the client wanted to remove the complexity around the product features and show people the value it could add to family life without downplaying how advanced the technology was.
Clever use of iconography guided consumers, making the technology simple and intuitive.
The display featured screens running content and interactive software, while circuit-board technology allowed the unit to be fully interactive, all linked together via an iPhone app.
This gave the customer a full in-house experience in store, so they understood the elements they could control and the functions they could set up.
The unit was designed to have maximum stand out in store with an immediate link to the home and smart home technology in particular. The illuminated house shape was an integral part of the design and immediately indicated that the product was for home use.
Clever use of iconography guided consumers, making the technology simple and intuitive - vital as this ensured that the unit was universally understood, avoiding the need for costly adaptions for each market.
The display removed the complexity around the ever-growing smart home experience and was successful in expanding Logitech’s target audience, showing clearly how their product could add value to the consumers’ lives.
The 290 units rolled out across 12 EMEA countries in a variety of consumer electronics retailers.
Intel Digital Totem
Intel launched a major brand push throughout the EMEA region designed to promote the '2 in 1' style of laptops (with the Intel processor technology inside) the device of choice. To support this launch Intel required a ‘table talker’ counter top display which would be sited either within the aisle or on gondola ends to introduce shoppers to the '2 in 1' range.
The design needed to provide a premium and on-trend look through clever use of illumination, be a practical size large enough to accommodate a 10” screen with looped content and have easily updateable graphics which accommodated multiple languages in a cost effective way.
The client reported: “The idea behind this display was to maximise the opportunity to educate our customers on why it was best to choose a product with the superior Intel processor technology inside. We are delighted with the totem design which successfully delivered great stand out in store.”
Yamaha YAS 107 Soundbar launch
for Dixons Carphone
Yamaha launched a new Sound Bar product the YAS-107 exclusive to DSG and deployed the display unit into 100 stores.
The display unit needed to be simple and cost effective incorporating push button technology to allow the speaker to be played when pressed by the consumer in store. The remainder of the space was used for product information. The built in screen ran content on a loop that was provided by the client.
Panasonic All Series Speaker displays
Panasonic required an interactive display so shoppers could test out their ALL Series products, a range of speakers. The brief required the solution to enable shoppers to switch between the various speaker types in order to compare sound levels.
The design incorporated a tablet for the customer to control the sound, and handpick a pre-loaded music track via the Panasonic Music App.
The display systems were configured with a modular design, featuring an integrated digital screen to demonstrate video content. Bluetooth technology was incorporated with a mini router, allowing for internet connectivity.
The display has provided a perfect platform to not just display the speakers but give customers the informed knowledge and also test the products whilst instore.