Winner of Gold in
"Shop in Shop"!
Logitech wanted to launch a shop in shop space to coincide with the launch of Jaybird, a premium brand of in-ear wireless headphones which are designed for athletes, runners and fitness fanatics.
The key marketing objectives for the Shop in Shop space, were to:
• Bring both Ultimate Ears and Jaybird together in a way that delivered a single, aligned brand space, and entice and intrigue shoppers to find out more about both brands
• Entice and intrigue passing target shoppers to find out more about both brands and their respective product ranges
The concept had to engage children but also bring parents along too, enabling them to learn more about how Raspberry Pi supports children’s learning and creativity. And, ultimately, encourage purchase of the product for use at home.
The retail experience had to be fun while also presenting a credible, grown-up brand to instil confidence in its products for purchasing parents. This was very much a ‘live’ experience, providing plenty of opportunity for children to ‘play’ and share their Raspberry Pi knowledge with parents. As well as a centre aisle exploration table, it features six individual ‘pods’, each demonstrating something different, giving children the chance to get hands-on. Neatly and securely stored, products are easily accessible for store teams. There’s also an Info Desk and lounge area, allowing store teams to have longer discussions about the brand and technology with parents in a relaxed,
Revolution Beauty House of Revolution
Shop in Shop
A new Revolution Beauty takeover display in Superdrug to showcase multiple Revolution Beauty Brands.
Winner of Gold in
"Cosmetics & Beauty - Permanent Display"
& "Display of the Year - Permanent Display"!
Revolution required a new upgraded front of store brand house display to incorporate a bestseller edit of the brands within their portfolio, Revolution, I Heart Revolution & Revolution PRO and to showcase the partnerships they have. The display had to provide beauty customers in stores an immersive destination to find and experience all things Revolution Beauty.
Experience the revolution at Superdrug stores with the upgraded front-of-store brand house display by Revolution Beauty. This immersive destination showcases a curated selection of bestsellers from Revolution, I Heart Revolution, and Revolution PRO, as well as their exciting partnerships. Through engaging with customers and store staff, we gained valuable insights to design a display that ensures clear communication, easy product discovery, and a customer-friendly layout. With 3D lettering, illuminated hotspots, and trending zones, we create a dynamic and identifiable Revolution brand area. The display is futureproof, accommodating updates to adapt to the fast-moving trends of Revolution Beauty.
“Refreshing our flagship stands was pivotal in our strategy and holding our ‘front of store’ space. In improving
Sales per Linear Foot and customer facing merchandising
we hope to continue the momentum this project has built.”
Head of Trade Marketing - Revolution Beauty
The Bike Club Shop in Shop
An engaging Shop In Shop display solution at John Lewis Oxford Street, to allow the client to move their online offering into physical retail in John Lewis stores.
The Bike Club is a small start-up company founded in 2016 which is growing rapidly in the UK & Europe, as they believe in inspiring the next generation to fall in love with cycling. Their subscription offer ensures you never have to buy a Kids bike again, making cycling more affordable and sustainable. As a kid’s monthly bike subscription service that allows you to exchange as your child grows, making sure they'll always be on the correct size. With already over 50,000 members, Bike Club has become one of the world's largest bike rental networks, and they are looking to increase membership through retail opportunities. Driving brand awareness was important to improve their status as the No1 bike rental company alongside clearly comunicating their sustainable credentials.
The design solution had to engage both children and their parents, enabling them to learn more about the product offering and rental to introduce new members. The retail experience had to be fun while also presenting a credible offer. The retail experience is both fun and functional, facilitating product trial alongside expert advice and a measuring stand, allowing the child to get hands-on and choose the correct size. A colour scheme provides clear category management for bike size and directs the child to the correct product. Large impactful branding with digital screens provide detailed information on services and the info desk encourages engagement about the brand and uniqueness of the rental offering.