The Perfume Shop - Bluewater Store Design

Redesign of The Perfume Shop store Bluewater.

Providing customers with an improved shopping experience and enabling them to have more freedom.

The Perfume Shop required a new look for its retail outlets that supported their new ‘open sell’ strategy , the purpose of which was to make products more accessible, providing customers with an improved shopping experience and enabling them to have more freedom to browse the perfume product ranges in store.


The store design featured three illuminated modular island displays with interchangeable headers and graphics, wooden base drawers and adjustable glass shelves.   One of the till points featured an iPad to allow shoppers to explore the retailer’s full range and its click and collect service.  An ‘expert testing table’ provided promotional space for individual fragrance brands.

Around the perimeter of the store, glass open shelving with LED illumination and clearly defined brand headers allow customers to easily select their chosen products.  Coloured section dividers with chrome tester sub-shelves gave fantastic accessibility to out of box products for customers to test themselves and clear signage throughout the store provided clear differentiation between perfume categories.

The new store concept had to be scalable as ultimately this new ‘open sell’ strategy would be implemented to further stores and therefore this had to be taken into consideration too when designing the solutions.

The ‘open sell’ store concept has been a great success and since Bluewater launched has been rolled out to the Perfume Shop’s store portfolio.

Dove Spa - Store Design

arken was challenged to re-design Dove Spa’s Flagship Store, ensuring it communicated the essence of the brand.


The new look store design embraced the uplifting spirit and engaging personality of the Dove brand, heavily focused on white but injecting more warmth and personality through the designs.

All elements including merchandising, range assortment, signage and retail theatre, window displays, lighting, in-room displays and sampling were re-designed along with the Skin Diagnostic and beauticians waiting area.

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