The Challenge:
Raspberry Pi is a small, affordable computer, enabling children to learn about programming through fun, practical projects. Used with education platform Scratch, children can create games, stories and animation.
Brand awareness was limited beyond the school network, arken were therefore tasked to develop an experiential concept that would raise its brand profile, build engagement and support product education.
Our Solution:
The concept had to engage children but also bring parents along too, enabling them to learn more about how Raspberry Pi supports children’s learning and creativity. And, ultimately, encourage purchase of the product for use at home.
The retail experience had to be fun while also presenting a credible, grown-up brand to instil confidence in its products for purchasing parents. This was very much a ‘live’ experience, providing plenty of opportunity for children to ‘play’ and share their Raspberry Pi knowledge with parents. As well as a centre aisle exploration table, it features six individual ‘pods’, each demonstrating something different, giving children the chance to get hands-on. Neatly and securely stored, products are easily accessible for store teams. There’s also an Info Desk and lounge area, allowing store teams to have longer discussions about the brand and technology with parents in a relaxed,
no-pressure space.
Revolution Pop Up
Representing a ‘first’ for the Revolution makeup brand, we created a pop-up display concept to provide a credible and authority brand presence, with a premium look that looked anything but temporary.
Winner of Silver in
"Shop in Shop & Pop-Up"!
The Challenge:
Revolution Beauty required a retail display that could be used to drive brand awareness and promote customer engagement in a pop up environment, promoting product exploration and trial. The display needed to be a cost effective solution without compromising on aesthetics and the use of technology inkeeping with the brands digital trend lead persona.
Our Solution:
The Pop Up Retail Display included a gold mirror central table with raised product platform; folding tables with product plinths; coloured inserts to aid product segmentation; tester stations to encourage product experimentation; and integrated digital screens showcasing product, key trend looks and promotions.
This pop-up concept can be scaled for use in any space (big or small). Intended for repeated use as a pop-up presence for Revolution, the all-modular (one metre section) framework fully satisfied this objective – a flexible solution that could be constructed in multiple configurations, without compromising the brand experience.
Even in the concepts biggest configuration variant, it only takes a team of only four people just four hours to fully construct.
A bespoke flooring solution helped to maintain a clean ‘beauty’ aesthetic – hiding all electrics under a concrete effect flooring that was consistent with the brand’s existing shop-in-shop presence in key retail accounts, such as Superdrug. Digital screens provide added impact and facilitate up to date promotional, brand and vlogger messaging.
“The Pop-up display was a new venture for Revolution and the design delivered exactly what we were looking for. It was fully flexible and perfect to enable us to bring the Revolution brand and products onto retail spaces for temporary periods.”
Retail Marketing Director - Revolution Beauty
The Perfume Shop
Providing customers with an improved shopping experience and enabling them to have more freedom.
The Challenge:
The Perfume Shop required a new look for its retail outlets that supported their new ‘open sell’ strategy, the purpose of which was to make products more accessible, providing customers with an improved shopping experience and enabling them to have more freedom to browse the perfume product ranges in store.
Our Solution:
The store design featured three illuminated modular island displays with interchangeable headers and graphics, wooden base drawers and adjustable glass shelves. One of the till points featured an iPad to allow shoppers to explore the retailer’s full range and its click and collect service. An ‘expert testing table’ provided promotional space for individual fragrance brands.
Around the perimeter of the store, glass open shelving with LED illumination and clearly defined brand headers allow customers to easily select their chosen products. Coloured section dividers with chrome tester sub-shelves gave fantastic accessibility to out of box products for customers to test themselves and clear signage throughout the store provided clear differentiation between perfume categories.
The new store concept had to be scalable as ultimately this new ‘open sell’ strategy would be implemented to further stores and therefore this had to be taken into consideration too when designing the solutions.
The ‘open sell’ store concept has been a great success and since Bluewater launched has been rolled out to the Perfume Shop’s store portfolio.
