I Heart Makeup Xmas Display
I Heart Make-up Temporary Freestanding Display Unit for Dutch retailer Kruidvat
The construction was robust and allowed for continued use when the promotion was extended by 4 weeks.
I Heart Make-up was making its first-ever move into stand-alone temporary P-O-P in Holland and this display was designed exclusively for the Dutch market to prompt recognition in store as exposure to the brand in Holland had previously only been online.
The displays were for retailer Kruidvat – an equivalent to Wilko in the UK. The display creative included the use of chocolate prints on a 3D base, linking directly to the brand’s chocolate-themed products.
This display is a classic example of how a hardworking piece of P-O-P can really deliver the goods. With no further marketing campaign to support the brand in the Dutch market, its success was entirely driven by the temporary display. The display was a great example of a good retail display that works the space diligently, delivering big and impressive sales in a non-primary retailer for the brand, and in a secondary location instore. A huge achievement.
The temporary display was so successful that it directly led to the brand owner securing a total of 700 full metre bay permanent locations in stores across Holland.
Jo Woodhouse, Retail Marketing Director at Revolution Beauty commented:
“The display design created real stand out in store and our customers really engaged with its fun aesthetics. The construction was robust and allowed for continued use when the promotion was extended by 4 weeks – a great success overall!”
Revolution Makeup Halloween Card display
Revolution was launching a new iconic Halloween range through Superdrug and online.
arken was asked to partner with them on creating a show stopping unit to promote the range in store.
Using stunning graphics which set the spooky scene, the initial concept was so well received arken was asked to adapt the design to fit a wider range of stores and also to clad the new shop in shop fixtures.