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Another successful year for arken at the 2023 POPAI awards.
We are extremely proud to have been named winners in multiple categories at the 2023 POPAI awards!
We won 10 on the night! Taking our total to 126!
Revolution Beauty, House of Revolution
Cosmetics & Beauty Permanent Display - Gold
Display of the Year Permanent Display - Gold
Experience the revolution at Superdrug stores with the upgraded front-of-store brand house display by Revolution Beauty. This immersive destination showcases a curated selection of bestsellers from Revolution, I Heart Revolution, and Revolution PRO, as well as their exciting partnerships. Through engaging with customers and store staff, we gained valuable insights to design a display that ensures clear communication, easy product discovery, and a customer-friendly layout. With 3D lettering, illuminated hotspots, and trending zones, we create a dynamic and identifiable Revolution brand area. The display is futureproof, accommodating updates to adapt to the fast-moving trends of Revolution Beauty.
What the judges said- "Very impactful, fun and engaging design, completely on trend for target shopper. Wonderful presence in store, really encapsulates what the brand stands for."
Display of the Year Permanent Display - Gold
Experience the revolution at Superdrug stores with the upgraded front-of-store brand house display by Revolution Beauty. This immersive destination showcases a curated selection of bestsellers from Revolution, I Heart Revolution, and Revolution PRO, as well as their exciting partnerships. Through engaging with customers and store staff, we gained valuable insights to design a display that ensures clear communication, easy product discovery, and a customer-friendly layout. With 3D lettering, illuminated hotspots, and trending zones, we create a dynamic and identifiable Revolution brand area. The display is futureproof, accommodating updates to adapt to the fast-moving trends of Revolution Beauty.
What the judges said- "Very impactful, fun and engaging design, completely on trend for target shopper. Wonderful presence in store, really encapsulates what the brand stands for."
L'Oreal, Skincare Showcase
Pharmacy & Wellbeing - Gold
Display of the Year Permanent Display - Silver
The display engages customers with modular design and digital screens. It educates through QR codes and highlights expert formulations, driving trial and engagement in Superdrug's skincare aisle. The display caters to different customer types, allowing easy updates and showcasing relevant products. Physical testers and digital content facilitate customer trials and experiences. Graphic panels convey product capabilities and value, reinforcing the brand's expertise. The fixture ensures easy product discovery and can accommodate future launches.
What the judges said- "The display was user friendly, functional, flexible and had many clever features. The unit is a true 'success story' ticking boxes for both the retailer and client."
Display of the Year Permanent Display - Silver
The display engages customers with modular design and digital screens. It educates through QR codes and highlights expert formulations, driving trial and engagement in Superdrug's skincare aisle. The display caters to different customer types, allowing easy updates and showcasing relevant products. Physical testers and digital content facilitate customer trials and experiences. Graphic panels convey product capabilities and value, reinforcing the brand's expertise. The fixture ensures easy product discovery and can accommodate future launches.
What the judges said- "The display was user friendly, functional, flexible and had many clever features. The unit is a true 'success story' ticking boxes for both the retailer and client."
Superdrug, Cosmetics Rebalance
Sustainability Permanent Display - Silver
Our approach uplifted and redesigned the Cosmetics Aisle. A retrofit header system upcycled existing carcasses in store and we successfully reduced metal usage by 74%, decreasing overall weight by 34% for any new carcasses required.
Our Design focused on sustainability, minimising waste and facilitating recycling. Easy dismantling of new carcasses considered end-of-life and QR code enables recycling at display end-of-life.
What the judges said - "Created a new display solution that reduced metal parts by 75% and the need to ship 1600 displays across stores. A neat solution to reduce materials and total processes."
Our approach uplifted and redesigned the Cosmetics Aisle. A retrofit header system upcycled existing carcasses in store and we successfully reduced metal usage by 74%, decreasing overall weight by 34% for any new carcasses required.
Our Design focused on sustainability, minimising waste and facilitating recycling. Easy dismantling of new carcasses considered end-of-life and QR code enables recycling at display end-of-life.
What the judges said - "Created a new display solution that reduced metal parts by 75% and the need to ship 1600 displays across stores. A neat solution to reduce materials and total processes."
BH Cosmetics, Superdrug Launch
Sustainability Permanent Display - Silver
Superdrug and Revolution briefed on us a desire to launch a new exciting brand in store ‘BH Cosmetics’ but it had to be on existing tower fixture in multiple stores in UK and Ireland.
The aim was to re-utalise an existing fixture with sustainable materials and graphics. This would give the fixture a second lease of life and highlight a new brand with clever use of recycling the fixture.
The unit was updated with sustainable card trays and bold updatable graphics, we purposely opted for a simpler design which required less manufacturing time.
What the judges said - "Great proactive decision to repurpose a display with sustainable materials and graphics without removing it from store. It looks great and is a perfect example of how you can apply smart thinking behind re-using existing kit to produce a new solution."
Superdrug and Revolution briefed on us a desire to launch a new exciting brand in store ‘BH Cosmetics’ but it had to be on existing tower fixture in multiple stores in UK and Ireland.
The aim was to re-utalise an existing fixture with sustainable materials and graphics. This would give the fixture a second lease of life and highlight a new brand with clever use of recycling the fixture.
The unit was updated with sustainable card trays and bold updatable graphics, we purposely opted for a simpler design which required less manufacturing time.
What the judges said - "Great proactive decision to repurpose a display with sustainable materials and graphics without removing it from store. It looks great and is a perfect example of how you can apply smart thinking behind re-using existing kit to produce a new solution."
Global Media, Curved Trackside Media Panel
Retail Services & Signage - Silver
Our Design, Development and engineering teams worked together closely to provide a versatile signage solution that could be easily installed, updated and maintained throughout the varying subway tunnels. Our designs created a premium display solution for these tunnels whilst adhering to the strict safety regulation essential to the display environment. All materials are rigorously tested to ensure passenger and staff safety. We developed a solution that could be used across any varying tunnel substrates and varying dimensions. Providing cost and material efficiencies.
What the judges said - "This entry produced a solution that met the rigorous regulatory and safety standards alongside providing a premium updatable format for new dry-posted advertising."
Our Design, Development and engineering teams worked together closely to provide a versatile signage solution that could be easily installed, updated and maintained throughout the varying subway tunnels. Our designs created a premium display solution for these tunnels whilst adhering to the strict safety regulation essential to the display environment. All materials are rigorously tested to ensure passenger and staff safety. We developed a solution that could be used across any varying tunnel substrates and varying dimensions. Providing cost and material efficiencies.
What the judges said - "This entry produced a solution that met the rigorous regulatory and safety standards alongside providing a premium updatable format for new dry-posted advertising."
Benefit Cosmetics, Blusher Launch
Window Display - Bronze
A modular window display solution to promote the launch of Benefit’s new blush collection across varying window dimensions. The design included eye catching product factises, 3D roses and giant blush brush to showcase the exciting new product range. All elements mirrored the fun themes behind the product and global campaign. Our design team created a fun and vibrant colourful atmosphere in the window using product, props and accessories linked to the colourful blush theme. We successfully provided a delightful window display that united online and In Real Life experience of the product launch for the customer. Feedback from John Lewis was that this was a fabulous and fun approach to window dressing in their store. It highlighted the launch in John Lewis and drove awareness and footfall to the Benefit shop in shop in store.
What the judges said - "A creative and impactful design concept that delivered theatre and excitement. There was consideration given to transport, logistics, implementation, sustainability and end of life."
A modular window display solution to promote the launch of Benefit’s new blush collection across varying window dimensions. The design included eye catching product factises, 3D roses and giant blush brush to showcase the exciting new product range. All elements mirrored the fun themes behind the product and global campaign. Our design team created a fun and vibrant colourful atmosphere in the window using product, props and accessories linked to the colourful blush theme. We successfully provided a delightful window display that united online and In Real Life experience of the product launch for the customer. Feedback from John Lewis was that this was a fabulous and fun approach to window dressing in their store. It highlighted the launch in John Lewis and drove awareness and footfall to the Benefit shop in shop in store.
What the judges said - "A creative and impactful design concept that delivered theatre and excitement. There was consideration given to transport, logistics, implementation, sustainability and end of life."
Benefit Cosmetics, Mascara FSDU
Cosmetics & Beauty Permanent Display - Bronze
A Double sided Permanent Benefit Cosmetics Free Standing Display Unit (FSDU) to showcase the iconic Mascara product family. The display is future-proofed and built for longevity with movable product display shelves, updatable graphics on both sides and an updatable header. The unit is easy to shop with its clear product signposting, clearly labelled shelves and ‘features and Benefits’ POS, provides both category management within the mascara family and customer education. POS Panels directed the customer to a QR code for further product information. The stand is futureproofed and built to last, graphics including the header are updatable, as are the vac formed shelf inserts and moveable shelves, the display is agile for future load up amends. The double sided display, shoppable from both sides maximises retail footage whilst providing impactful graphic areas.
What the judges said - "Great design work here which delivers a show stopping display for shoppers. Easy to shop and the use of bright colours and clear comms helped to standout in a very competitive industry."
A Double sided Permanent Benefit Cosmetics Free Standing Display Unit (FSDU) to showcase the iconic Mascara product family. The display is future-proofed and built for longevity with movable product display shelves, updatable graphics on both sides and an updatable header. The unit is easy to shop with its clear product signposting, clearly labelled shelves and ‘features and Benefits’ POS, provides both category management within the mascara family and customer education. POS Panels directed the customer to a QR code for further product information. The stand is futureproofed and built to last, graphics including the header are updatable, as are the vac formed shelf inserts and moveable shelves, the display is agile for future load up amends. The double sided display, shoppable from both sides maximises retail footage whilst providing impactful graphic areas.
What the judges said - "Great design work here which delivers a show stopping display for shoppers. Easy to shop and the use of bright colours and clear comms helped to standout in a very competitive industry."
Royal Canin, Breed Universe FSDU
Entertainment & Leisure - Bronze
A Royal Canin Breed Universe Permanent Free Standing Display Unit (FSDU) for smaller footprint retailers, designed to showcase food varieties containing a digital screen to provide education and information on specific foods for varying breeds and dietary requirements. Prior to the design stage we engaged with both customers in-store and store staff, covering shopability, design, trial in store, brand communication and merchandising. This informed our design process ensuring our designs were relevant and engaging for both the existing and new Royal Canin customer ensuring an authoritative tone of voice and engaging graphic imagery that resonated with the customer. The display provides clear category management facilitating the quick and simple selection of products.
What the judges said - "The brand engaged with both customers in-store and store staff. It shows the brand as an authoritative quality leader in the sector and aligns with the brands' online experience."
A Royal Canin Breed Universe Permanent Free Standing Display Unit (FSDU) for smaller footprint retailers, designed to showcase food varieties containing a digital screen to provide education and information on specific foods for varying breeds and dietary requirements. Prior to the design stage we engaged with both customers in-store and store staff, covering shopability, design, trial in store, brand communication and merchandising. This informed our design process ensuring our designs were relevant and engaging for both the existing and new Royal Canin customer ensuring an authoritative tone of voice and engaging graphic imagery that resonated with the customer. The display provides clear category management facilitating the quick and simple selection of products.
What the judges said - "The brand engaged with both customers in-store and store staff. It shows the brand as an authoritative quality leader in the sector and aligns with the brands' online experience."
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