To support brand growth within its lead retail account, beauty brand Revolution turned to arken to create a new permanent hero display within Superdrug. Delivering a feature space at the front-of-store, it featured a range of component elements to form one authoritative and stand out key brand area.
The new display signified a shift to a more elevated brand proposition for make-up brand, Makeup Revolution. Unmissable, engaging and easy to shop, it created a dominant in-store presence that drew footfall to explore its products and firmly established them as the brand of choice for Superdrug shoppers.
Achieving a strong brand space in-store, the display created a warm and tactile environment that encouraged customer experimentation, something that serves as the brand’s hallmark. Making the most of its front-of-store location, strategically placed on-fixture LED mirrors effectively make customers experiment with products, stimulating interesting amongst passing shoppers.
A series of integrated digital screens and larger graphic panels helped to maximise High Level standout in-store. At Eye Level, focus was on increasing product volume/selling space over the outgoing display solution, while ensuring product density remained in keeping with the brand.