Case Study | Freeview interactive retail display stand
Freeview required a low cost interactive retail display stand solution that created both brand awareness and communicated their services instore. The resulting touch screen display allowed customers to find out the exact channels they could tune into with Freeview with easy to follow on screen instructions.
The retail display stand was made to a strict budget, and was designed to allow for further updates and initiatives during the campaign thus maximising the in store life span. The product display unit could be updated with the use of a ‘datacard’, which not only displayed information to the customer but also provided data back to the client as to the most popular areas of information search.
After a very successful trial, the retail display unit was rolled out to over 200 stores.
