Case Study | Sekonda
arken were tasked with creating special display piece for Sekonda, the UK’s best
selling watch brand when it launched its SEKSY wrist wear collection for the image
conscious woman.
Illumination was key to the creative interpretation and to this end, the unit incorporated
a backlit logo, backlit interchangeable graphic and two showcase windows – these
being lit with re-programmed flashing LEDs.
White LEDs were used to create a moving/twinkling effect by down lighting styles
featuring Swarovski crystal, helping to create intrigue and grab shopper attention
within this highly competitive selling space.