Case Study | Logitech – Digital video security display unit.
Brand leaders, Logitech, were launching a new product for the revolutionary new sector of digital home security. Their video security system could be run totally through the home PC and Mobile phone, and this unit was designed for consumer electronic retailer outlets across Western Europe and in the UK particularly for Currys and Comet.
The brief was to provide "stand out" and effectively communicate the products features and USP’s in store. A prominently branded unit was designed with a fully updateable POS and Media Facility in the form of a video played through a photo frame. Interchangeable graphic holders complimented the display of the live video security product, which were available to touch but remained totally secure.
A unique holder for securing the product components, yet facilitating access and interaction with them allowed shoppers to interact - deemed a crucial factor in the decision-making process.
Awarded GOLD for overall display of the year plus gold in the Telecommunications and Computers category at the 2009 Popai Awards, the judge's comments highlighted some key success factors.
"Manufactured with the environment in mind the unit still managed to deliver a fantastic use of design with a great use of a screen for this in store environment. Eye catching, easily updateable with equally flexible plinths, the unit met all the marketing objectives".
"This entry left me with a strong desire to find out more about the product and potentially buy it...a winning combination!
The simple and compact displays solution made the product the champion whilst providing the security required helping to clearly demonstrate a high value product in a highly interactive and captivating manner whilst avoiding the risk of theft."