Case Study | Guinness - chilled drinks display unit
This award winning iconic point of purchase display for Guinness was designed to act as a 'Beacon' to draw customers to perfectly presented and chilled product. The merchandising display unlocked the sales potential of the in-store environment, by leveraging two key sales drivers for Guinness; namely excellent visibility and chilled availability.
The design offered its own chilled drinks display space for the brand, thanks to the integrated fridge in the centre of the unit, allowing chilled Guinness to be located closer to the consumer traffic flow and main shopping aisles. The unit was designed as a fixture end display for the shopping aisle, but could also be positioned within the retailers' current back wall system shelving run, if required.
This merchandising display was deemed outstanding, winning a POPAI gold award in its category and also a bronze for 'display of the year'.