Case Study | Del Labs (UK) Ltd – pos display update kit
A low budget solution with maximum impact, this pos display update kit for the NYC brand gained a Silver POP award.
A means to refresh existing pos display on a low budget and with minimal disruption was essential. By creating the update kit, we achieved this both on budget and on a tight time scale, collecting and updating 602 units in just 7 weeks, also making an additional 200 units for the increased Superdrug distribution.
The promotional mechanic - a very clear 'Hotspot' promoted the current offer at eye level in the middle of the retail display. The NYC brand has a considerable product range so the display was designed to enable the stand to remain clean and tidy in appearance while still allowing customers to test the range.
The introduction of lighting, the ability to change the hotspots area and being able to replace a number of sections with new trays all provided greater standout when competing against merchandising displays of adjacent brands.