Case Study | Creative Labs - Zen Micro MP3 Player point of purchase display
Creative Labs required point of purchase displays superior in terms of presence and flexibility to the ever increasing competition.
The Zen Micro range of players was available in 10 colours, this was a key selling point for creative labs which needed to be communicated clearly at the point of purchase, without taking the focus away from the main demo unit.
Both space efficient and flexible, the freestanding and counter top point of purchase displays incorporated both an interchangeable graphics area for language changes, and live product display areas to accommodate the continued new product releases.
Customers could interact with the MP3 players and select tracks to listen to through the attached headphones and speakers.