Case Study | Comet - modular merchandising displays
The brief required modular merchandising displays that could be grouped within the store for their portable products, such as Cameras, MP3 players, Portable DVD's, Speakers etc and was to be known as "Life on the move".
On a very tight budget the shop display stand needed to create a 'shop in shop' experience without the use of walls. The unit's height was critical as Comet did not want to hinder the visibility of other products in store and the varying sizes of stores meant the system needed to be modular and flexible in format.
The resulting low level merchandising displays gave Comet the freedom to merchandise either as open sell, or under glass depending on any product security required. The average store utilised 20 displays for the whole 'life on the move' zone and successfully encouraged shoppers to peruse other products in the area.
The merchandising display was awarded Bronze in its category at the POPAI awards in 2007.