Awards for point of purchase displays and merchandising solutions
arken are the winners of highest number of Point of Purchase Advertising International (POPAI) gold awards in the industry. Displays not only being judged on design, construction and branding but also the ability to drive sales or meet objectives set by the client.
41 awards over the last 10 years with 1 simple reason, we smash the criteria.
Voted for by a panel of experts from various aspects of the industry these awards are a credit to arken, fortifying the cutting edge, leading design for which arken is renowned.
POPAI 2012 awards
- Gold - Wormser's Fashionista Make-up Display
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The judges commented: "This unit achieves real standout in a crowded market place with an extremely eye-catching design."
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- Silver - Fashionista's Saturdays magnetised nail polish display
- The judges commented: "Great use of colours and celebrity endorsements, while the innovative use of corrugated material to create a new wave shape created a strong point of difference from other FSDUs."
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- Silver – Dove Spa Store design
- The judges commented: "The clean lines and visual appeal of the store are very in keeping with the brand, bringing the Spa experience to life on the high street."
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- Silver -Superdrug Sustainable Make Up Carcass
- Judges commented: "Proof that sustainable P-O-P displays make commercial as well as ethical sense. A carefully considered and robust design concept that minimises the use of raw materials, helps reduces consumption, delivers maximum flexibility, and all whilst achieving impressive sales uplift figures."
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- Bronze – Logitech Extendable Harmony display
- Praised for a very cost effective roll out, with all 400 units installed across Europe within just 2 weeks.
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POPAI 2011 awards
- SILVER – flagship store design
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Judges' comments: "A repositioning of the Superdrug brand, an increase in sales and a new way of merchandising make-up were all achieved in a new flagship upmarket store look. Good use of space with round displays in the centre of the shop floor. Strong sales uplift of up to 75%."
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- SILVER – Superdrug flagship store design
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Judges' comments: "A repositioning of the Superdrug brand, an increase in sales and a new way of merchandising make-up were all achieved in a new flagship upmarket store look. Good use of space with round displays in the centre of the shop floor. Strong sales uplift of up to 75%."
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GOLD - Make-up playtable
SILVER for Display of the Year - Make-up playtable
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The judges commented - "Modern-looking and colourful, this unit hits the ‘come and play' brief perfectly. The use of MDF gives a premium feel and there's good use of space. A great performer in the participating stores."
The display also received Silver for display of the year. As to why the judges explained - "The ‘come and play table' brief was very well executed and led to great performance in-store. The unit offers a premium feel with the use of MDF instead of the more traditional metalwork and is both colourful and modern. A great use of space!"
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- SILVER – Superdrug 'A frame' make-up display
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Judges' comments: "The unit delivered perfectly against the brief. A beautiful display with great standout it is better looking than many standard gondolas. Excellent sales performance too!"
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SILVER – Filofax Flex display
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The judges commented that this display was "A good fit within the department store environment. With highly noticeable yet simple lines created with a good use of materials, the unit can easily be disassembled for recycling and comes with a creditable footprint."
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POPAI 2010 awards
- Silver Award - Logitech Harmony Display
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Judges' comments: "This interactive and educational unit effectively enables shoppers to make an informed decision at the point of purchase".
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POPAI 2009 awards
- Gold Display of the year - Logitech Digital Video Security Display Unit
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Judges' comments: "Manufactured with the environment in mind the unit still managed to deliver a fantastic use of design with a great use of a screen for this in store environment. Eye catching, easily updateable with equally flexible plinths, the unit met all the market objectives."
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- Gold - Logitech Digital Video Security Display Unit
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Judges' comments: "This entry left me with a strong desire to find out more about the product and potentially buy it….a winning combination!
The simple and compact displays solution made the product the champion whilst providing the security required helping to clearly demonstrate a high value product in a highly interactive and captivating manner whilst avoiding the risk of theft."
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- Silver - Filofax Diary, Wallet and Inserts Display
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Judges' comments: "This was a good design that really seemed to fit the Filofax brand and the channel – independent retailers and stationers.
The unit successfully managed to look premium whilst balancing the use of various materials on a tight budget. Flexibility was key in the brief enabling either the Filofax or the inserts to be displayed or both depending on the level of demand. The brief was well met in terms of branding, durability, flexibility and stock holding"
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- Bronze - Garmin Satellite Navigation Automotive Display
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arken designed a satellite navigation automotive display for Garmin. This display was a huge success with some 4000 units now placed in automotive show rooms across Europe and received a bronze award.
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- Bronze - Scholl Footwear Display
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A freestanding unit for their footwear range, to be placed in independent Pharmacies, the design was heavily based around Scholl's corporate colours and branding, with the emphasis on creating a contemporary display to attract a new and younger market.
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- Bronze - Marks & Spencer Energy Unit in Partnership with Scottish and Southern Energy
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A display for Marks and Spencer in partnership with Scottish and Southern energy. The unit's main purpose was to raise awareness of M & S Energy and provide an area where customers could sign up for electricity from their partnered provider.
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POPAI 2008 awards
- Gold - Kwik Fit Automotive Accessories
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Judges' comments: “The clear winner in this category, this was a well thought out design that met all the requirements of the brief and worked well for customers.
The unit was designed to sit in the reception space of Kwik Fit outlets to encourage customers to buy while they waited for tyre fittings. As the reception space had not been designed with retail sales in mind, the unit had to offer modular flexibility and needed to be easily maintained. The design provided clear range segmentation and displayed a wide variety of product types and sizes effectively and logically. Sales performance was well ahead of expectation and provided a true incremental opportunity for the retailer. Good use of space, well branded, operationally efficient and customer friendly – a winner all round."
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- Gold - Sennheiser Headphone Comparator Display
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Judges' comments: “The Sennheiser comparator unit allows shoppers to aurally appreciate the quality of the headphones particularly when compared with those supplied with MP3 players. The extra details such as the ability to demonstrate noise cancelling technology and being able to test with different music genres impressed the judges and it was thought to be an excellent execution of the brief."
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- Silver - Microsoft Keyboard and Mouse Display for Microsoft Ltd
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Judges' comments: "The clear, space efficient design with good use of materials enabled marketing objectives to be achieved. Being able to ‘play' with the product appears to have really driven sales with strong category uplifts."
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- Silver - New York Colour Cosmetic Update Project for Del Laboratories Ltd
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Judges' comments: “This display was designed to be functional whilst encouraging consumers to browse. An effective solution to market was of paramount importance so a facility to refresh units with minimal disruption and cost was also essential. All these requirements were delivered.
The promotional mechanic was very clear with the offer communicated at eye level in the middle of the display. The NYC brand has a considerable product range but the unit was designed to enable the stand to remain clean and tidy in appearance while still allowing customers to test the range."
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- Silver - Maplin Battery Display for Maplin Electronics Ltd
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Judges' comments: “With a return on investment in just four months and a sales increase of 118% over the Christmas period, this flat-pack display with flexible graphic “wraps" was quick and easy to assemble.
Initially an own-label unit, the adaptability and the ease with which graphics could be changed allowed for brand specific promotions and thus increased the longevity of the display."
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Awards received in 2007 include the following:
- Gold – Guinness Refrigeration unit, Diageo
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The judges said "we were impressed by the Guinness refrigeration unit's impact and brand
presence. It combines the convenience of chilled cans and multi-pack stock in one
location and has boosted sales in 150 stores throughout Ireland".
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- Gold - Kodak In-Counter Printer Display
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The judges commented that it was "an innovative and modern unit placed within a difficult
retail environment. It has great balance of branding, education, theatre and interaction
and utilises space in an efficient manner".
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- Silver - O'Neill Wetsuit Display
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In the judges words "this striking, modular display for O'Neill is essentially a simply
constructed unit that uses bold curves to strike a pose in store".
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- Bronze - Display of the year for Guinness Refrigeration Unit
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Not only did this Guinness unit win a gold in it's category, it also received
the bronze award for 'Display of the Year', making it a true success story.
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- Bronze - Comet 'Life on the move' display
- The brief required a design of modular cabinets that could be grouped within the store. The success of this design was commended and received a bronze in the 'Telecommunications and Computers' category.
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