Awards for point of purchase displays and merchandising solutions
arken are the winners of highest number of Point of Purchase Advertising International (POPAI) gold awards in the industry. Displays not only being judged on design, construction and branding but also the ability to drive sales or meet objectives set by the client.
40 awards over the last 10 years with 1 simple reason, we smash the criteria.
Voted for by a panel of experts from various aspects of the industry these awards are a credit to arken, fortifying the cutting edge, leading design for which arken is renowned.
arken won six POPAI 2009 awards
- Gold Display of the year - Logitech Digital Video Security Display Unit
-
Judges' comments: "Manufactured with the environment in mind the unit still managed to deliver a fantastic use of design with a great use of a screen for this in store environment. Eye catching, easily updateable with equally flexible plinths, the unit met all the market objectives."
See the case study
- Gold - Logitech Digital Video Security Display Unit
-
Judges' comments: "This entry left me with a strong desire to find out more about the product and potentially buy it….a winning combination!
The simple and compact displays solution made the product the champion whilst providing the security required helping to clearly demonstrate a high value product in a highly interactive and captivating manner whilst avoiding the risk of theft."
See the case study
- Silver - Filofax Diary, Wallet and Inserts Display
-
Judges' comments: "This was a good design that really seemed to fit the Filofax brand and the channel – independent retailers and stationers.
The unit successfully managed to look premium whilst balancing the use of various materials on a tight budget. Flexibility was key in the brief enabling either the Filofax or the inserts to be displayed or both depending on the level of demand. The brief was well met in terms of branding, durability, flexibility and stock holding"
See the case study
- Bronze - Garmin Satellite Navigation Automotive Display
-
arken designed a satellite navigation automotive display for Garmin. This display was a huge success with some 4000 units now placed in automotive show rooms across Europe and received a bronze award.
See the case study
- Bronze - Scholl Footwear Display
-
A freestanding unit for their footwear range, to be placed in independent Pharmacies, the design was heavily based around Scholl’s corporate colours and branding, with the emphasis on creating a contemporary display to attract a new and younger market.
See the case study
- Bronze - Marks & Spencer Energy Unit in Partnership with Scottish and Southern Energy
-
A display for Marks and Spencer in partnership with Scottish and Southern energy. The unit's main purpose was to raise awareness of M & S Energy and provide an area where customers could sign up for electricity from their partnered provider.
See the case study
arken won six POPAI 2008 awards
- Gold - Kwik Fit Automotive Accessories
-
Judges' comments: “The clear winner in this category, this was a well thought out design that met all the requirements of the brief and worked well for customers.
The unit was designed to sit in the reception space of Kwik Fit outlets to encourage customers to buy while they waited for tyre fittings. As the reception space had not been designed with retail sales in mind, the unit had to offer modular flexibility and needed to be easily maintained. The design provided clear range segmentation and displayed a wide variety of product types and sizes effectively and logically. Sales performance was well ahead of expectation and provided a true incremental opportunity for the retailer. Good use of space, well branded, operationally efficient and customer friendly – a winner all round."
See the case study
- Gold - Sennheiser Headphone Comparator Display
-
Judges' comments: “The Sennheiser comparator unit allows shoppers to aurally appreciate the quality of the headphones particularly when compared with those supplied with MP3 players. The extra details such as the ability to demonstrate noise cancelling technology and being able to test with different music genres impressed the judges and it was thought to be an excellent execution of the brief."
See the case study
- Silver - Microsoft Keyboard and Mouse Display for Microsoft Ltd
-
Judges' comments: "The clear, space efficient design with good use of materials enabled marketing objectives to be achieved. Being able to ‘play' with the product appears to have really driven sales with strong category uplifts."
See the case study
- Silver - New York Colour Cosmetic Update Project for Del Laboratories Ltd
-
Judges' comments: “This display was designed to be functional whilst encouraging consumers to browse. An effective solution to market was of paramount importance so a facility to refresh units with minimal disruption and cost was also essential. All these requirements were delivered.
The promotional mechanic was very clear with the offer communicated at eye level in the middle of the display. The NYC brand has a considerable product range but the unit was designed to enable the stand to remain clean and tidy in appearance while still allowing customers to test the range."
See the case study
- Silver - Maplin Battery Display for Maplin Electronics Ltd
-
Judges' comments: “With a return on investment in just four months and a sales increase of 118% over the Christmas period, this flat-pack display with flexible graphic “wraps" was quick and easy to assemble.
Initially an own-label unit, the adaptability and the ease with which graphics could be changed allowed for brand specific promotions and thus increased the longevity of the display."
See the case study
Awards received in 2007 include the following:
- Gold – Guinness Refrigeration unit, Diageo
-
The judges said "we were impressed by the Guinness refrigeration unit's impact and brand
presence. It combines the convenience of chilled cans and multi-pack stock in one
location and has boosted sales in 150 stores throughout Ireland".
See the case study
- Gold - Kodak In-Counter Printer Display
-
The judges commented that it was "an innovative and modern unit placed within a difficult
retail environment. It has great balance of branding, education, theatre and interaction
and utilises space in an efficient manner".
See the case study
- Silver - O'Neill Wetsuit Display
-
In the judges words "this striking, modular display for O'Neill is essentially a simply
constructed unit that uses bold curves to strike a pose in store".
See the case study
- Bronze - Display of the year for Guinness Refrigeration Unit
-
Not only did this Guinness unit win a gold in it's category, it also received
the bronze award for 'Display of the Year', making it a true success story.
See the case study
- Bronze - Comet 'Life on the move' display
- The brief required a design of modular cabinets that could be grouped within the store. The success of this design was commended and received a bronze in the 'Telecommunications and Computers' category.
See the case study