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    POPAI Winners 2016

    Greenies Rotating Display for Crown Pet Foods
    Bronze Award in Grocery, Convenience & G.M. (Permanent)
    This rotating display was designed and rolled out by arken for Crown Pet Foods to support the launch of their Greenies canine dental health chews.
    Constructed in powder coated steel and featuring striking graphics, all fully interchangeable, the POPAI judging panel said:
    “The display’s ability to deliver strong brand awareness while at the same time maximise use of space is to be applauded. Both neat and robust, it also succeeds in being easy to shop and merchandise.”

     

    Intel 2-in-1 Risers for Intel Corporation UK
    Gold Award in Consumer Electronics and Silver in Display of the Year
    Intel required an in-aisle display which provided a dual purpose of being a product highlighting plinth but also provided excellent education of the benefits and features of the innovative Intel 2-in-1 tablet products.
    Produced with rear printed thick acrylic, illuminated with LEDs to give a quality feel and interchangeable graphics. The display also featured a closed loop power supply which was truly innovative.
    The POPAI judging panel said:
    “Stylish and modern, this display delivers impactful branding at high, eye and buy levels. Above all, it is a considered approach that had led to a solution that is highly sustainable, accommodating product updates and trend changes with ease.”

     

    Freedom Cosmetic POD in Superdrug for Medichem
    Gold Award in Cosmetics, Beauty, Hair & Fragrance (permanent) and Bronze Award in Sustainability
    Beauty brand Medichem needed a floor standing display for the launch of their Freedom range of cosmetics which would provide excellent shoppability along with being highly flexibility in store.
    Featuring striking updateable graphics and clever category management sections to maximise product holding with additional educational panels, the POPAI judging panel said:
    “This display ticks all the boxes. Good in-store visibility is combined with clear, consistent branding and a highly flexible solution that can easily be relocated to different areas of the store, and it can promote ‘coming soon’ messages to get shoppers engaged ahead of new launches.”

     
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    arken POP dominate 2015 POPAI Awards...!!

    It was a very successful night for us at this year’s POPAI Awards on 3rd September at the Lancaster London hotel, with arken winning 8 awards in total which was a fantastic achievement and more than any other company on the night.

    arken achieved a gold award in the Sustainability category for their Superdrug Carcass,  alongside a further gold in the Cosmetics, Beauty, Hair & Fragrance category for their I Heart cosmetics display for beauty company Medichem.

    arken have now achieved 60 awards over 11 years of being involved in the awards.

    Tracy Scutt, Managing Director of arken POP said: “Our awards haul on the night further emphasises arken’s reputation for producing standout POS solution. Congratulations to our clients and to all the arken Team involved in delivering this remarkable success.”

    Representing the best in UK and Irish retail marketing, the POPAI Awards 2015 were presented in front of almost 500 leading industry professionals from the world of retail.  More than 200 entries were received in this years awards and they are judged by marketing professionals from leading retailers and brands, including Boots, 02, Unilever and Tesco.
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    arken nominated for 7 POPAI Awards..!!

    We are delighted to report that arken POP have been nominated for 7 POPAI Awards in the following categories:

    Game Retail Headphone Display Sports, Toys & Fashion

    Royal Canin Cat Food Stand
    General Merchandise & Non-Food - Permanent

    Intel Real Sense Displays Consumer Electronics

    I Heart Cosmetic Inners
    Cosmetics, Beauty, Hair & Fragrance – Permanent

    Superdrug New Style Cosmetics Carcass
    Cosmetics, Beauty, Hair & Fragrance – Permanent

    JTI World Duty Free Display Innovation

    Superdrug New Style Carcass Sustainability

    This is a fantastic achievement bearing in mind that there were 71 companies entering this year with a total of 219 separate entries, and arken are one of only 3 companies to have received more than 2 nominations – an amazing result!

    Hopefully further good news will follow after the Gala Dinner on 3rd September and we will have further reasons to celebrate!
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    JTI Ploom Display Voted Best in the World..!

    At the POPAI Global Awards in Las Vegas, a distinguished panel of industry professionals voted arken a Gold for its display for JTI's new product launch - 'Ploom'.

    The Global Awards recognize excellence in point-of-purchase advertising displays and marketing at retail activations, by bringing together Gold winning displays from individual POPAI offices' own industry awards from around the world to find and celebrate international best in class.

    arken MD, Tracy Scutt, said "We are extremely delighted to have been awarded this accolade which highlights the quality of our design & production expertise, and it is a privilege to have this acknowledged on a global level."
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    arken P-O-P wins five awards for POP excellence at POPAI Awards 2014

    arken P-O-P beat stiff competition to collect a haul of five awards at the POPAI Awards 2014, including a Bronze Award for Permanent Display of the Year, recognising arken’s work in delivering retail performance improvement in-store for clients JTI, Intel and Superdrug.

    The designs for JTI UK dominated the Home, Garden and Tobacco category, with two award wins – receiving Gold for the ground-breaking POS display that supported the launch of electronic tobacco vaporiser brand, Ploom, and Silver for the highly innovative Back of Bar Cigarette Display units. The Ploom Display went on to be shortlisted for a Bronze Award for Permanent Display of the Year. Commenting on the Ploom POS display, judges said: “This is a piece of creative POS design worthy of such an innovative product. With its clean lines and sleek, premium look the unit will undoubtedly set the standard for future POS executions within this new, emerging category.”

    While judges said of the Back of Bar Cigarette Display: “Stylish, secure and cleverly tailored to what is a unique environment, the level of thought that has gone into producing this piece of POS is truly impressive.”

    Technology brand Intel won Silver in the Consumer Electronics category for the 2 in 1 Display solution. The judges commented: “Its effective modular design and strong use of selling space provided a robust and premium finish that has delivered great retail performance across Europe.”

    Meanwhile Superdrug scooped Bronze in the Short Run (under 50 units) category for the retailer’s in-store demonstration display, created to help launch its B range of cosmetics and skincare, to be sited in the window.

    Tracy Scutt, Managing Director of arken P-O-P International, said: “Our awards haul tonight further emphasises arken’s reputation for producing standout POS solutions. Congratulations to our clients and to all the arken team involved in delivering this remarkable success.”
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    arken showcase exclusive Bella Freud Perfume range in Harvey Nichols

    Bella Freud has launched a new perfume range exclusive to Harvey Nichols. For this first perfume range Freud has used the same slogans synonymous with her cult slogan sweaters including “Je t’aime Jane”, “Ginsberg” and “1970”, with each perfume telling a story of a cool, hip woman with a relaxed approach to beauty.

    The perfume range was launched in Harvey Nichols – Knightsbridge and displayed in store on a custom-designed display supplied by arken P-O-P . Situated within the stores fragrance department, the tall, freestanding high gloss black plinths demanded instant attention. Whilst the soft dusk pink and large image of a beautiful woman relaxing with her dog lured the cool, hip shopper.

    The display showcased both the fragrances and candles, cleverly housed under glass bell jars to retain the scents. A seating area with super soft black wool cushions emblazoned with the three slogans further re-iterated the iconic connection whilst encouraging the shopper to relax and interact with the sales staff.

    “arken embraced the brand and got the styling spot on. The perfume display exceeded expectations, and certainly helped those shoppers reading about the new fragrance in the press to locate the product in store, which is exactly what we wanted”. - Bella Freud Parfum

     
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    The Perfume Shop launches new retail design concept at Westfield Stratford City

    The Perfume Shop has chosen London’s Westfield Stratford City Shopping Centre for the opening of its new flagship store. Designed by in-store specialist arken P-O-P International, the next-generation retail design concept aims to provide a more intimate brand experience for shoppers.

    Building on the existing store design, the new concept focuses on the buying experience for perfume with every little detail in the shop, revealing an ‘open sell’ approach that uses a range of quality materials in the way product is presented to elevate the retailer’s in-store ambience – creating a clean, premium and personalised shopping experience.

    Shoppers visiting the new store will see a number of new features including open access to product testers, with shoppers now able to access all products and testers prior to purchase. Plus a new Perfume Expertise area where customers can enjoy a personalised digital consultation, discussing their requirements with staff to find their perfect scent, using The Perfume Shop’s own tablet programme.

    The Perfume Shop’s Managing Director Jo Walker, commented: “This is a bright new retail concept for the brand that aims to give today’s perfume shoppers the experience they are looking for when buying branded products. Strengthening our retail presence from every aspect, it gives us a fantastic opportunity to show the best of The Perfume Shop and our extensive product range in a way that includes shoppers in the concept, letting them become more a part of the experience.”
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    Intel launch new retail display to enhance European presence for Ultrabook

    Intel Corporation (UK) Ltd has launched a major in-store brand push designed to make the Ultrabook™ 2 in 1 the device of choice, with the launch of a new retail display solution created by award-winning retail specialist arken P-O-P International.

    The new display gives shoppers a glimpse into the exciting and innovative ways that the new series of 2 in 1, which combine the mobility of a tablet with the power of a laptop thanks to Intel’s high-regarded processors, can play a role in enhancing their digital lives.

    arken’s work brings to life the benefits of the versatile 2 in1 and draws shopper attention to these ultra-slim Ultrabooks. With several models available for purchase worldwide flexibility was a core requirement of the unit, ensuring it could be used by retailers in a range of European markets and to showcase Intel’s presence within a multitude of Ultrabook 2 in 1 brand offerings.

    With the technology industry entering what has been described as “a new era of computing”, close attention has been paid within the display’s design to improving shopper education. This has been supported with the integration of a highly informative back panel, as well as a digital screen that also helps to create a sense of real in-store theatre to the branded display.

    According to Michael Downey, [EMEA Channel Go-To-Market Ultrabook, 2 in 1 & Tablet Instore Experience Manager at Intel Corporation (UK) said: “ Innovative thinking and simplicity were the key ingredients for the development of the new display, allowing the Intel brand to do the talking and ensuring the shopper would be left in no doubt about the quality of the processor of whichever 2 in 1 device they are buying.”

    Part of a major European campaign rollout, arken P-O-P International will ship a total of 1,800 units to stores within Intel’s key retailer accounts.
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    Johnstones Paints launches new illuminated signage to showcase ‘The Range’

    Johnstones Paint has lit up its brand presence within retailer The Range thanks to investment in new illuminated signage from Newmarket-based graphic display specialist, arken P-O-P International.

    Brand owner PPG wanted to enhance the visibility of Johnstones Paint products with the homeware retailer’s stores, enabling it to achieve greater standout against competitor products.

    The striking LED light boxes incorporate overhead graphics, fixed to large ‘room scene’ back boards that showcase the brand’s core range, resulting in a colourful and vibrant display that draws shoppers’ attention to Johnstones Paint products at the fixture.

    Johnstones Paint has cited the illuminated signage in key bay sections – using up to 4 lightboxes across 8-bay sections. The new LED signage solution benefits from improved illumination and reduced maintenance.

    “arken is at the forefront of innovative LED signage, offering a range of flexible solutions dependant on store size and allocated space. Our LED light boxes promise to transform Johnstones Paint’s brand communication in-store, creating a more commanding presence in the aisle, with the rear of the panel’s providing further space for brand exposure,” says Paul Smart, Director of Business Development at arken P-O-P International.

    The new signage has already been successfully rolled out to 88 of The Range’s stores.
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    arken P-O-P uses Inside knowledge for Intel point of purchase display

    A simple but powerful new point of purchase display solution from award-winning POP display specialists, arken P-O-P International has created a stunning way for Intel to showcase tablets that utilise its highly-regarded processors.

    Intel Corporation (UK) Ltd challenged arken to design a solution that would ensure brand recognition, giving consumers the confidence that they were buying quality products with Intel Inside.

    Using its award-winning experience and knowledge, arken created a simple counter-top design that makes heavy use of Intel’s corporate blue colour and its well-known logo. The use of acrylic to give the appearance of thick glass allows the display to provide a solid, premium base on which to showcase the tablets whilst being incredibly costs effective and simple to install. This design is consistent with other displays in the family to create a recognisable look for the brand.

    As Intel processors can be used in different tablets, the integrated plate-lip holder has been designed to hold a range of available products from different manufacturers.

    There are 1,800 units currently rolling out to stores across Europe.
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